WWF Awareness Campaing on Sustainable Fish

Europe is the world’s biggest market and importer of seafood. More than 50 percent of EU fish imports come from developing countries. In order to meet our demand for fish, we heavily rely on fish caught or farmed in the global south.
At the same time, people and nature in developing countries rely on our sustainable buying decision. Only healthy seas provide food and income for 800 million people who depend on fish. Most of them live in developing countries. So do 98 percent of global fisheries workers. Support people and nature – choose sustainable fish! Find more information at ghidpeste.wwf.ro.
WWF aims to raise awareness on the responsible consumption of fish and seafood with the project Fish Forward (www.fishforward.eu/ro/), taking part in Romania, Bulgaria, Germany, France, Greece, Italy, Croatia, Austria, Portugal, Slovenia and Spain.
The campaign starts with the short film Nonoy and the Sea Monster, which will be screened during the sixth edition of Pelicam.
Nonoy fears a sea monster. It eats all the fish. Almost none is left to catch for his dad – a sustainable fisherman. Nonoy’s dad provides food and income for his entire family. Brave Nonoy is determined to fight the monster. But he can’t fight it on its own. Nonoy needs your support.
Choose sustainable fish! Go at ghidpeste.wwf.ro
Film CreditsClient: WWF Austria
Production Company: Wildruf
Writer & Director: Michael Rittmannsberger
Executive Producer: Bernhard Holzhammer, Wildruf
Director of Photography & Grading: Andreas Daxer
Sound Recording & Drone Operator: Peter Rösner
Coordinator: Florian Kozák / WWF Austria
Location Management: Vanessa Amante / WWF Philippines
Production Design: Roma Regala
Editing: Lisa Zoe Geretschläger
Music Composer: Iva Zabkar
Sound Mixing & Effects: Johannes Winkler
Visual Effects: Lucas Riccabona, Wildruf
Nonoy: Justine Belisina