Every summer towns and cities on the Croatian coast double their population through the influx of tourists from all over the world. Nowadays, tourism is the most important industry, and in Croatia it often seems to be the only one. Numerous events and facilities appear, at times seemingly out of nowhere, throughout the Adriatic with the aim of enriching our professed tourist offer. Tourism! traces the fragments of various stories along the Croatian coast. Some of the locals catch and farm fish, some prepare it, and some entertain the guests… The life cycle appears never to end; identities, emotions and results transcend towns and locations.